The British Beer and Pub Association (BBPA) has predicted that 7m extra pints of beer will be sold in pubs during the Guinness Six Nations Rugby Championship, boosting the sector by £27m and giving HMRC a windfall of £7.6m from extra beer duty and VAT.
The tournament starts this weekend and ends on Saturday 14 March, with all 15 matches available to show on BBC and ITV.
In a survey by MatchPint, shared with the BBPA, more pub going sports fans (43.12%) identified the Six Nations as the event they were most looking forward to over the 2019/20 winter period. The tournament ranked higher than Premier League football (33.44%), Anthony Joshua’s fight against Andy Ruiz (15.95%) and the Super Bowl (6.16%).
The survey also forecast that the number of people searching for a pub to watch the tournament in will grow by 29.5% compared to last year’s tournament.