Sun Valley Joins the Party with Well-Crafted Crisps Launch

Sun Valley Joins the Party with Well-Crafted Crisps Launch

With UK snacking worth a massive £18bn*, *Sun Valley is launching a new premium range of crisps allowing operators to benefit from a one-stop-shop approach and take a bite of a market in the ascendancy. Previously famous for its range of premium nuts, the company’s ‘Well-Crafted Crisps’ are the newest addition to its innovative and ever-growing portfolio.

Taking one of the UK’s best loved snacks to new and flavoursome heights, the ‘Well-Crafted Crisps’ range is hand-cooked in Britain, made from locally sourced potatoes and comes in a variety of five flavours with surprising and contemporary twists including; Sea Salt, Cheddar & Caramelised Onion Chutney, Sea Salt & Chardonnay Vinegar, Sweet Chilli & Lime and Smoked Paprika. Gluten-free and suitable for vegetarians, the crisps are supplied in 40g single serve bags.

Alison Robson, Marketing Manager at Sun Valley, comments: “With quality, flavour and innovation high on the consumer agenda, the UK snacking market is growing at an exponential rate. There’s been a wave of new concepts and, in bringing these new products to market, we’re ensuring we’re at the forefront to keep up with customers’ ever-growing expectations.

“As a supplier, we’ve entered new territory with the creation of our ‘Well-Crafted Crisps’, striving to create a superior crisp offering with strong British provenance. As experts in flavour, we’re now able to go to operators with a comprehensive range of nuts and crisps, leaving them free to profit from a comprehensive selection of snacks with serious stand-out.”

*Sun Valley is an independently owned, family run supplier of quality crisps, processed nuts, raw nuts and dried fruit mixes to some of the UK’s largest retailers and foodservice operators.
To learn more, visit: or call 0151 482 7100*

*Nielson 2018