New research has shown that the current vegan pub offering is not quite hitting the right note with consumers.
With veganism being an important and profitable trend, with 29% of consumers looking for vegan options when dining out of home, it appears many outlets are missing out on sales due to poor meat-free alternatives.
In fact, according to research from Lantmännen Unibake’s Gourmet Burger Bun brand, Americana, 62% of consumers do not feel that meat-free burgers match the quality and variety of meat-based counterparts.
The vegan and vegetarian market is predicted to be worth £1.1bn by 2023. With 66% of consumers opting for or open to meat-alternative dishes, an appealing vegan menu can provide a rewarding opportunity for caterers.
“The fact that just 24% of consumers would currently rate the vegan offering in bars, pubs and restaurants at four stars or above (out of five) shows that operators clearly need to up their vegan game and enhance their menus,” says Kate Sykes, marketing manager at Lantmännen Unibake UK. “The vegan market has skyrocketed in popularity in recent years and provides a lucrative opportunity for operators. However, our research shows that there is a disparity between the consumer desire for these dishes and the quality of dishes on offer.”