Cask Marque is urging pub and bar operators to get behind this year’s Cask Ale Week, billing the celebration as an opportunity too good to be missed.
The organisation has claimed that real ale drinkers spend more on food and drink in pubs than any other group – over £1,000 a year on average.
“Since Cask Ale Week was first run back in the noughties, the experience economy has grown exponentially,” says Cask Marque’s Paul Nunny. “Consumers are seeking more than food to fill their stomachs and drink to quench their thirsts. They want experiences; they are looking to be part of something.”
The ‘week’ is in face a 10-day celebration, taking place from 19 to 29 September.
Licensees and brewers across the country are now being invited to create a special promotion or activity to capitalise on the week – or put one of their planned activities under its umbrella.
The 9,000 pubs that have Cask Marque accreditation already appear on the CaskFinder app, and are automatically part of the World’s Biggest Ale Trail. During Cask Ale Week, there are extra incentives for drinkers to use the app, try new pubs and notch up their scores.