New research has revealed that over half of the UK population (58%) will be visiting their local pub garden this summer.
Equating to more than 30m pub goers, the nation will be devoting at least 51.3m hours to relaxing in a beer garden this summer, according to the research by Greene King.
Operators should expect to see more men than women though, as over a third of men (36%) have plans to spend at least a few hours at their local, compared to just over a quarter of women (26%).
A fifth of those surveyed (20%) rated their happiness as an eight out of 10 when in a pub/beer garden.
Over a third of Brits (34%) find spending time in a beer garden to be relaxing; 31% enjoy having summer drinks in the sun; a quarter (25%) are happy to be outside in the sunshine; while 31% like to be able to spend some time with their family and friends.
“It’s clear that when the sun comes out Brits are happiest in the beer garden, with a cool drink in hand surrounded by friends and family,” says Sue Thomas-Taylor, marketing director at Greene King. “With the rise of staycations and people opting against holidays abroad, it’s no surprise that the public are spending more time in their local beer garden when the sun is shining.”