Britvic is reaching for the stars with its latest on-pack promotion across its Fruit Shoot brand this summer as part of an integrated campaign across TV, radio and digital activity spread throughout 2019. The promotion will give parents the chance to win their kids dream ‘thing’ in a bid to help operators drive engagement during the peak summer sales period.
Available to outlets from early July, the ‘Fruit Shoot for the Moon’ on-pack promotion will drive excitement within the category by championing the diversity of ‘things’ kids do today – the sky really is the limit. Parents have 12 opportunities to win their kids ultimate dream experience of their ‘thing’, by either finding one of 10 ‘golden moons’ on pack*. If they are unsuccessful here, they can enter on the dedicated microsite a prize draw for two more opportunities to win.
An exciting element of the launch includes the Fruit Shoot release of a pop track into the UK music charts, streaming sites, radio and will appear on the Fruit Shoot TV ad to inspire parents and their kids to dream big this summer.
Rachel Phillips, OOH Commercial Director at Britvic, comments: “We have spoken to a number of parents in the run up to our latest campaign, and the feedback we have received is that Fruit Shoot really understands their kids’ passions. The Fruit Shoot for the Moon promotion is very different to what people have seen in the past which makes it intriguing to them as the parent and also exciting for their children.”
Want to get more involved and drive excitement with kids over the summer holidays?
Head to sensationaldrinks.com to register and download our activity sheet giving kids the opportunity to draw their ‘dream thing’ and stay entertained in your outlet.