North of England bar operator Arc Inspirations has reported ‘bumper sales’ during the opening weekend of the Six Nations rugby tournament.
The company achieved a 29% year-on-year uplift in sales across its sports-focused sites on Saturday 2 February.
Bars registering strong sales included the group’s Manahatta and The Box sites in Leeds city centre and the suburb of Headingley.
The group’s bars ran Six Nations food specials with a dish matched to a country, supported by social media promotion and giveaways.
As well as dressing the bars with bunting and confetti cannons to mark victories or scores, teams also wore face paint and England kit.
Customers were encouraged to watch the matches in its private dining areas, minimising queuing and speeding up service.
“Major sporting events like the Six Nations play a huge part in our events calendar,” comments Arc Inspirations CEO Martin Wolstencroft.
“Our customers love to come together in our bars and enjoy the matches in a great atmosphere with quality food and drink.
“Our fun, experiential brand ethos makes our venues the ideal location to watch the live action with like-minded people.
“We are thrilled to achieve such a strong performance across all our sports-focused sites, driven by our hardworking teams and supported by our promotional activity across all channels.”