Five hundred Star Pubs & Bars licensees have revealed their belief that premium products and a vegan food offer will give the pub industry the biggest growth opportunities in 2019.
When asked, 27% see premiumisation as the way forward and 24% said vegan food is the priority.
A further 17% feel putting on events to attract millennials is the way to grow business, while 11% put the emphasis on craft beer.
Regarding threats to the industry next year, licensees highlighted recruitment and retention of staff as the biggest challenge, with 32% flagging this issue, followed by 17% citing rising staff costs and 16% business rates.
When asked what support they most wanted, licensees said they want further help with staff training, followed by additional help with local PR and footfall driving activity.
The polls were taken at nine October regional forums, together with feedback from a representative national forum held in Amsterdam last week.