German beer brand Krombacher has announced its inaugural charity challenge for pubs to help the Licensed Trade Charity.
The Krombacher Pub Walk campaign is looking to increase awareness about the plight of British pubs and in the process raise money for the Licensed Trade Charity.
The challenge, taking place in London on Friday 16 November, will see a Krombacher team cover in excess of 30 miles as it aims to visit 300 pubs on foot in 24 hours.
“Fundraising for the Licensed Trade Charity can make a real difference to people’s lives,” comments Carolyn Jenkinson, charity services manager for the Licensed Trade Charity.
“The grants that we provide to pub, bar and brewery people in times of hardship can cover such items as rent and deposits for accommodation, bills and furniture. All money raised helps us to support those in need.”
Research by the Campaign for Real Ale revealed earlier this year that around 18 pubs are being forced to close in the UK each week and the organisation is calling on the government to do more.
“It’s a shocking statistic and incredibly sad that so many pubs are being forced to close each week,” adds Stephan Kofler, Krombacher sales and marketing director.
“If our challenge can generate some noise around this and at the same time raise money for a charity that carries out incredible work in the pub, bar and brewery sectors, then it will most definitely be worth it.”
To donate and support the team on their challenge, visit the website.