England fans to drink 14m extra pints during World Cup

England fans to drink 14m extra pints during World Cup

The British Beer and Pub Association (BBPA) has predicted that England fans will drink 14m extra pints at the pub during the World Cup group stages, in games against Tunisia, Panama and Belgium.

The extra number of pints drunk during the World Cup group stages could provide as much as a £42m boost to the economy.

HMRC could get an additional windfall as high as £6.3m as a result of beer duty from beer drinkers and pub-goers watching England at the World Cup.

“When it comes to watching England at the World Cup, only being at the game itself can compare with being in the pub,” comments BBPA chief executive Brigid Simmonds.

“Millions of England fans will be going to the pub to cheer on the team with their friends, which is both great for the local pub and great for the England team. Let’s hope the England team do us proud.”

Pub operator Greene King has also conducted research into consumer habits around the international tournament.

The research, which surveyed nearly 1,000 Brits, revealed that of those who will watch the big tournament this summer, 59% plan to watch one or more matches at the pub or bar – 64% of men compared with 53% of women.

Visiting the pub as a sport-viewing destination is much more popular with those in the north and east, with 69% and 61% agreeing, than in the south and west (both 52%).

A pub’s atmosphere was the main reason behind its popularity as a sport-watching location, with 33% citing it as a key factor in their decision, and was particularly popular with younger participants.

The next most popular reason for choosing the pub as a hub to watch sport is the convenience of location for meeting friends and family.

Big screens were also important (53%) with 43% deeming the quality of these drinks and good drinks also a key factor.

“It’s great to see that the majority of Brits expect to go to the pub to watch the England team play this summer,” says Phil Thomas, chief commercial officer for Greene King.

“Not everyone can travel to Russia, but being in a pub with its welcoming, lively and fun atmosphere is the next best thing.”