Healthier soft drinks will 'plug alcohol gap' in 2018

Healthier soft drinks will 'plug alcohol gap' in 2018

The latest Britvic Soft Drinks Review has highlighted how the soft drinks category benefited from trends including health and premiumisation in 2017.

Sales of low and no sugar soft drinks added £104m sales to the category and 65% of people confirmed they would pay more for a premium product.

The trend of alcohol moderation continued to rise in the foodservice and licenced channel, with one in three consumers now moderating their alcohol intake and one in five teetotal.

“We know how competitive it is out there for outlets, particularly in the Licensed channel, so focusing on getting their soft drinks offer right should be a big area of focus,” says Russell Goldman, commercial director, foodservice and licensed at Britvic GB.

“By getting their soft drinks range right, tailoring it to their customer’s specific needs and creating premium experiences with sensational drinks, operators can grow their profits through the soft drinks category.”