Magazine Archive


Experiential publishing

Talk of the experiential economy is still chattering away, as operators across the UK look to offer customers a chance to live out various activities and social occasions that go beyond a drink and a bite to eat.

This idea of immersing yourself within themes and events got me thinking – imagine if one of our readers took an issue of Pub & Bar so seriously, that they planned out, say, a month of operations based entirely on the content we’ve created. Each section of the magazine could dictate a few days of activity within a venue… could it work?

Well, if this issue was the basis for such a trustworthy experiment, I would be first through the door for every installation. We’d kick off on page 16, looking at the key sporting fixtures coming up in September – very happy to sit in a pub and watch sport – before moving onto a wider look at this season’s Premier League and the imminent Rugby World Cup in Japan. Again, sign me up!

Next up, we’ll have a go at being a part of a members club – visiting a number of top level pubs and bars who are all pushing positivity throughout the on-trade, offering club members discounts on drinks and various site-associated experiences. A free gin and tonic, followed by a day at the races? Sounds like a plan. Read more about The Epicurean Club and what the future holds for this particular organisation from page 22.

All this sport and activity has made me a bit peckish, though, so I’ll be needing some food as part of this experiential publishing jolly. Americana fare, you say? Well, don’t mind if I do! If our guide to this captivating cuisine doesn’t get the juices flowing, then I don’t know what will. You can read all about the latest Americana trends from page 26, followed by a digestif of all things whisky on page 36. Once I’ve digested my burger and Old Fashioned, I think I’ll see what else the back bar has in store (page 40), before checking out some other exemplary cocktails at a leading London bar (page 44) and, finally, settling down with a bit of dessert (page 46). As far as a tempting schedule of activity goes, that’s not a bad set of ideas for August and beyond.

Tristan O’Hana - Editor