The Champions League returns to pub screens across the UK with high profile fixtures between the European football elite.
Not only that, but this year also sees the introduction of the 17:55 kick-off time, which means more opportunity for those sites showing the games.
Back-to-back Champions League games are a new opportunity for operators, but don’t forget it is the same for your customers. Make sure you’re telling them about these exciting long evenings of football via social media and in your venues!
To get things started, BT Sport is showing the following back-to-back matches:
Inter Milan v Spurs
Tuesday 18 September, 17:55, BT Sport
Kicking things off is a tricky trip to Milan for Spurs. Previously, this fixture allowed one Gareth Bale to show the world what he can do. Who will rise to the occasion in 2018?
Liverpool v PSG
Tuesday 18 September, 20:00, BT Sport
Hot on the heels of Inter v Spurs is an 8pm kick-off featuring Liverpool and Paris Saint-Germain. While Liverpool fans may be annoyed about the difficulty of their UCL campaign start, the neutrals will all be tuning in to watch what should be an open and attacking game of football.
BT Sport customers can now register to attend free digital training classes across the UK, thanks to a bespoke partnership between the sports broadcaster and Google.
BT Sport has partnered with Google to bring digital training classes to the on-trade through the Google Digital Garage platform.
The training, designed exclusively for the industry, will include workshops and individual face-to-face coaching sessions available across the UK.
Operators should visit btsportbusiness.com to book a place.
Published in association with BT Sport