Ei Publican Partnerships has partnered with Star Pubs & Bars to grow this year’s National Pub Fortnight – a two-week celebration taking place between 20 July and 5 August.
Now in its second year, the initiative aims to highlight and stimulate consumer interest in British pubs and provide publicans across the country with an exciting opportunity to drive footfall through encouraging new and returning customers to visit their venues.
An extensive free drink promotion will once again help generate awareness.
Last year’s campaign generated widespread print, broadcast and online coverage and garnered support from a number of industry associations and trade bodies.
A dedicated social media promotion also targeted customers in participating pub areas.
As part of this year’s campaign, Ei Publican Partnerships will once again offer support from third party suppliers and will encourage publicans to run their own events including beer festivals, music events, family fun days and barbecues – which can run beyond the campaign and into the summer months.
Pubs taking part in National Pub Fortnight will be further supported with engaging point-of sale materials, including banners, bunting and digital assets.
Ei Publican Partnerships will also run a further Facebook promotion for the duration of the two weeks, championing the great events and activities taking place across participating pubs.
“The inaugural National Pub Fortnight was a huge success across the whole industry, with pubs across the country using it as a platform to attract customers old and new alike,” comments Ei Publican Partnerships MD Nick Light.
“This year, we’re delighted to join forces with a likeminded pub company in Star Pubs & Bars on this incredibly worthwhile initiative that champions and celebrates the great British pub. I look forward to seeing how pubs embrace the campaign.”
“We were impressed at the impact and results of last year’s campaign so when the opportunity arose to partner with Ei Group and grow this year’s National Pub Fortnight it made perfect sense,” adds Stephen Rooney, head of business support at Star Pubs & Bars.
“Pubs play an absolutely vital role as the community hub up and down the country and as a national pub company we are determined to help the publicans running those business thrive in the communities they serve.”