Ei Group announces trading update, launches new campaign

Ei Group announces trading update, launches new campaign

Ei Group has released its trading results for the 18 weeks ending 3 February 2018, confirming its leased and tenanted estate has like-for-like net income growth of 0.5%.

The 291 pubs concerned are undergoing selected conversions by the group, which expects to convert a further 75-100 pubs to managed during the remainder of the current financial year.

Pubs that have traded as managed pubs throughout the same 18-week period and the prior comparative period delivered like-for-like sales growth of 6.8%, aided by a particularly strong performance from beer sales.

Ei Group has also converted leased and tenanted pubs to free-of-tie agreements on common commercial property terms, and expects to grow the number of such sites from 331 as at 30 September 2017 to between 375 and 400 by September 2018.

Pubs that traded as commercial properties throughout both the 18 weeks to 3 February 2018 and the prior comparative period delivered like-for-like net income growth of 4.6%.

Ei Publican Partnerships – the same leased and tenanted Ei Group estate – has also launched its nationwide Love Your Pub campaign that aims to drive footfall and sales to pubs ahead of Valentine’s Day, Mother’s Day and St Patrick’s Day.

The six-week long campaign is designed to reinforce the pub as the ‘heart of local communities’, and consumers will have the chance to win beer for a year at over 1,000 participating pubs, as well as being able to claim a free pint via a BOGOF offer at www.freedrinkoffer.co.uk.

Pubs signing up will be further supported by an engaging digital and social media campaign, bespoke point-of sale materials, including banners, posters and beer mats, entertainment ideas and digital assets; publicans can also nominate themselves as a community champion through the Great British Pubs Facebook page for the chance to win one of a number of free barrels of beer from an array of supporting regional brewers.

Research conducted by Ei Publican Partnerships, released to drive awareness of its new campaign.

Key findings show that 18.2m people consider themselves regulars at their local pub and 13m say it’s important for them to live within walking distance of a good pub.

Furthermore, 6.2m people claim their happiest memories were made in a pub.