BrewDog is inviting thousands of people in the UK to its bars today, to taste its new session brew Indie Pale Ale for free.
Customers are urged to invite their friends along by tagging them on BrewDog’s social media accounts using #DrinkIndie before midnight 11 January.
Both parties can then receive a free half pint of Indie Pale Ale at one of BrewDogs’s 30 UK bars when they show staff proof of their post on their phones.
“Indie Pale Ale will mark the craft beer awakening of thousands of people who are yet to discover the awesome power of independent craft beer,” comments James Watt, co-founder of BrewDog.
“This is for everyone who thinks they don’t like beer, for those who’ve been bamboozled by mega breweries insisting beer is just fizzy, yellow lager, for those too shy to ask for something different.”
BrewDog Manchester has also been announced as one of this year’s finalists in the National Burger Awards, with its Cluck Norris burger.