New research from Britvic has revealed that 45% of consumers are set to buy more soft drinks at Christmas, as figures show that 21% plan to drink less alcohol.
The research, conducted by Censuswide UK, also found that 37% of consumers are also planning to spend more on soft drinks at Christmas than previous years. It also indicates that of those consumers planning to reduce their alcohol consumption this Christmas, 39% now drink less alcohol all year round, increasing to 41% in those aged 25-34 and to 46% in those aged over 55.
For over half (54%) of those that will be drinking alcohol this Christmas, the tipple of choice will be spirits, with 63% of spirits drinkers using mixers. The results also showed that 21% of consumers don’t think there are enough premium soft drinks to choose from. This increases to 27% amongst those aged 25-34.
“It’s clear from our research that there’s going to be a real shift towards moderate drinking this Christmas and as a result, there is likely to be a high demand for soft drinks throughout the season,” says Russell Goldman, commercial director for licensed and foodservice at Britvic.