Bidfood has announced details of its Christmas Gift campaign, calling on its customers to nominate individuals in their outlets who are either working Christmas Day or Boxing Day this year and/or last year, and go the ‘extra mile’ to ensure a special festive period for their guests.
The campaign, which launches on 16 October, celebrates hospitality professionals who work on Christmas and Boxing Days in Britain; winners will each receive Christmas dinner with all the trimmings from Bidfood in January and a Virgin Experience Day voucher.
According to The Trade Union Congress (TUC), there are around 42,000 chefs, 22,000 kitchen assistants, 15,000 waiting staff and 13,000 bar staff working in hotels, pubs and restaurants on Christmas Day.
“We know our industry works hard to make Christmas special for everyone in the UK, with thousands giving up family time in the lead up, and often on Christmas Day itself,” comments Andy Kemp of Bidfood.
“We want to hear about some of the standout individuals in our industry and thank them for their contribution.
“Bookings for Christmas Day dinner have gone up 241% since 2011 alone – which highlights the importance of recognising and rewarding our diverse and skilled workforce, and ensuring that working in our industry is an attractive career path for younger generations.”
Six winners will be revealed on 1 December from the following categories: hospitals, care homes, restaurants, pubs, hotels and other (including schools, universities, QSR and B&I).
Entries are open from Monday 16 October to midnight on Friday 10 November and can be made online here.