Pub & Bar magazine has announced the return of the Pub Goers Conference for 2017, revealing a brand new focus for this year’s attendees.
The event, which brings pub and bar operators closer to consumers, will be sharing exclusive findings on the millennial market throughout a packed day of presentations and insight. From why this key demographic go to the pub and what they consume when they’re there, to what else makes up their social life and decision-making tendencies, the 2017 Pub Goers Conference will leave attendees with reams of ideas and inspiration on how to attract the generation of the future.
“We took this year’s theme from the recent General Election,” explains Tristan O’Hana, editor of Pub & Bar. “The whole country was taken aback by just how many millennials turned out to vote – 18 to 24-year-olds are an increasingly active group. But how many are heading to the pub? How do they perceive the market? If they’re not there, what else are they doing and how can our readers attract them to their venues? This year’s Pub Goers Conference will answer all of the above and more.
“We want to see a prosperous longevity in this industry, and by sharing vital information on guests of the future with proactive operators, we believe we’ll be helping achieve that mission.”
The Pub Goers Conference, in association with Cardinal and the BBPA, takes place at the Royal Garden Hotel, London, on Wednesday 11 October. Pub & Bar readers are entitled to two free tickets for the event. To register your attendance for free, please visit the Pub Goers Conference website.