Serve up crowd pleasers with Hellmann’s Mayonnaise
Hellmann’s are proud and excited to be an official partner to the UEFA Euro 2024™ tournament this year. This major cultural event is a brilliant opportunity for your pub or bar to boost food sales as footfall increases. Why let drinks enjoy all the action?
Every major football event brings not only excitement on the pitch but also a surge in sales and foot traffic for pubs and bars. While drinks often take centre stage, the Euros 2024 present a unique opportunity to elevate your menu offering.
In recent years, sharing and small plates have become increasingly popular, giving customers the opportunity to sample different food options without committing to a full meal. This is perfect for the Euros where fans are looking for quick and tasty bites to accompany the action.
45% of consumers purposefully order small or share plates so they can try something different[1], they are easier for the kitchen to prepare and match major sporting events perfectly as customers flock for a drink to watch the game.
To help operators make the most of this busy period, Hellmann’s have curated a UEFA Euro 2024™ themed recipe guide so you can impress your customers with delicious and innovative small plates linked to major teams in the tournament.
The perfect opportunity for customers to try something new, and one that perfectly complements the game! So, grab your free guide and team up with Hellmann’s to elevate your bite-sized game this football season.
Download the recipe guide here.
[1] CGA by Nielsen IQ, Food Insights, Aug 2023